We've been here since 1971 and we're not going anywhere. We needed a logo that spoke to the forward motion, the longevity, the sophistication of the modern company that we always have been and always will be. From there, we created Riverside Red.
As a business that’s been a part of this community since 1971, we needed a logo that spoke to forward motion and represented our longevity and sophistication. From there we created Riverside Red.
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. In heraldry, red is used to indicate courage.
Red is the color of the blood that flows through our veins and represents life, passion, courage and care for your body. Red symbolizes the heart that we put into our business and the strength of our company. It represents the love we have for our members – motivating us to provide spaces for members who desire to push their body to its limit or those who want to refresh and restore.
Why A Circ le
Circles have no beginning or end. They represent the eternal whole and in every culture are an archetypical form representing the sun, the earth, the moon, the universe, and other celestial objects between. They suggested well-roundedness and completeness. Circles have free movement. They can roll. Shading and lines can enhance this sense of movement in circles. Circles are graceful and their curves are seen as feminine. They are warm, comforting and give a sense of sensuality and love. Their movement suggests energy and power. Their completeness suggests the infinite, unity, and harmony. Circles protect, they endure, they restrict. They confine what’s within and keep things out. They offer safety and connection. Circles suggests community, integrity, and perfection.
NEVER ENDING COMMITMENT Here are the things we are committed to:
Removing barriers so you can reach your fitness goals. It's hard enough getting yourself motivated. We are committed to making sure that nothing else gets in your way!
How will we achieve that?
By making your environment -clean -non threatening -proven (we don't go with fads) -honest -creating a life for our staff -creating a second home for our members where they can achieve their goals
The circle represents the importance of community as members find opportunities for support and friendship. It is exemplified by well-rounded, holistic programming that offers something for everyone. A circle expresses free movement which symbolizes our desire for our members to physically move freely in their everyday lives.
It's All in the details
Details matter in being a business that will stand the test of time. The R in our logo is at an angle of 71 degrees to commemorate 1971 - the year we were established as the premier club. The swoop expresses our commitment to moving forward and the curve brings us back to the valley, our home.